Social media marketing strategy help websites to bring traffic through social media. Social media marketing incudes selection of potential social networks to use, proper financial plan, target audience, promotion of products and services and performance measures.


This module gives you the knowledge to plan and manage your communications and marketing through rapidly emerging and influential social networks. You will understand how to engage with customers across a wide range of social media platforms

Topics include:
• What is Social Media Marketing?
• Overview of Facebook, Twitter, LinkedIn, Blogging, Youtube and Flickr
• Building Brand Awareness Using Social Media


This module gives you the techniques and tools to harness the opportunities provided by best practice social media marketing. You will also learn how to implement the full range of advertising and social features in order to build and sustain relationships with customers.
Topics include:

• Increasing Website Traffic Using Facebook, Twitter, Video, etc
• Best Practice Examples & Case Studies