SEO includes off-page and on-page activities which help websites to get organic traffic, it affect the visibility of a websites in search engines. Proper search engine optimization help websites to get on top results for a particular keyword searched.

SEO is about attracting the right customers at the right time. This module will equip you with the core understanding, technical knowhow and insight to build an SEO strategy that dramatically improves your website position and ranking with the most popular search engines.

Topics include:
• Keyword Research
• How Google Works
• Search Engine Factors
• OnPage & OffPage Optimisation
• Meta Tags, Images, Content, Video
• Links and How to Get Them