Social Media Optimization and Marketing Course


Social Media Optimization and Marketing

Social Media’s are digital platforms where people get connected and share content. Different social media has different format if content sharing and specific set of users. Social media plays very vital role in digital marketing. To reach target its very important to understand which social media has which type of user and why they are coming to that platform.

Curriculum Social Media Marketing Course

Introduction to Social Media

  • What is Social Media Marketing?
  • Benefits of SMM.
  • Basics of Social Media Optimization (SMO)
  • Social Media Statistics and analyzing it.
  • Why use Social Media Marketing
  • Benefits of Social Media
  • Social Media Strategy used and implementing it.
  • Objectives of SMM
  • Case studies of Brands


Twitter Marketing

YouTube Marketing

  •         What is Twitter?
  •         Create a Twitter profile and manage settings.
  •         Twitter graphics design.
  •         Post and banner posting.
  •         Posting Strategy for Twitter
  •         How to use Hashtags and trending hashtags used.
  •         Engagement Metrics & Twitter Analytics.
  •         Twitter Ads
  •         Objectives of Twitter Ads
  •         Creating Ads
  •         Selecting Target Audience
  •         Budget & Bid Settings
  •         Conversion Tracking and analyzing it.
  •         Remarketing.
  •         Reports Analysis.
  •         What is Video Marketing?
  •         Statistics of Video Marketing
  •         Creating a YouTube Channel
  •         video marketing strategy
  •          Video Posts
  •         How to create YouTube Videos
  •         How to Rank YouTube Videos on top?
  •         YouTube Engagement Metrics
  •         Increasing Subscribers
  •         End Screens & Cards
  •         YouTube Tools & Plugins
  •         Understanding copyrights and spam
  •         In-depth Statistics Analysis


LinkedIn Marketing

Instagram Marketing

  •         What is LinkedIn?
  •         Benefits of LinkedIn Network
  •         Create a LinkedIn profile and optimizing it.
  •         Recommendations in LinkedIn
  •         Creating new connections.
  •         Message sending.
  •         Posting content in the profile
  •         LinkedIn Groups
  •         Finding Jobs in Linkedin.
  •         Creating a LinkedIn company page and customizing it.
  •         Posting in LinkedIn Page
  •         Advertising in LinkedIn
  •         Types of Ad Campaign
  •         Targeting Options
  •         Bidding & Budget
  •         Reports Analysis


  •         What is Instagram?
  •         Instagram statistics
  •         How to promote brand on instagram.
  •         Creating an Instagram Account
  •         Content strategy
  •         Types of Content
  •         Post Designing
  •         How to use Stories?
  •         How to use Hashtags?
  •         Engagement Metrics and analyzing it.
  •         Instagram Ads.
  •         Objectives and benifits of Instagram Ads
  •         Tracking audience.
  •         Reports & Analysis


Quora Marketing  

Facebook Marketing and Advertising

  •         Introduction to Quora
  •         Benefits of Quora Marketing
  •         Creating Personal Quora Account and setting up profile.
  •         Following Topics/ Follow & connect with Contacts.
  •         Writing Answers on Quora
  •         How to Engage with Users
  •         Quora Engagement Metrics
  •         Quora advertising and Quora Analytics
  •         Types of Quora Campaigns
  •         Reports & Analysis


  • Creating facebook account.
  • Facebook business page setup
  • Competition analysis
  • Cover photo designing
  • Banner designing.
  • Boosting posts
  • Facebook marketing strategy
  • Types of Posts and Statistics
  • Page management options
  • User engagement report.
  • Facebook Insights Tools.
  • Facebook groups used for promotion.
  • Event creation.
  • What is Facebook Advertising
  • Objectives of Facebook Ads and benefits
  • Content creation
  • Likes & boosting posts and Engagements Campaign
  • Clicks & Conversions Campaign
  • Audience Targeting
  • Bidding & Budget Settings
  • Designing FB ads
  • Conversion Tracking
  • Remarketing Audience and Remarketing Campaign
  • Reports and analysis.

Social Media Management Tools

  • How to Automate Social media?
  • Benefits and importance of Automation
  • How to use Hoot Suite and connect other social media whit it.
  • Image Editing Tools and its uses.